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CarBravo | General Motors
CarBravo is GM's new brand. A used car shopping experience that is selling a feeling, not a thing. It’s a rare combination of confidence, security, happiness and trust with maybe a dash of glee thrown in for good measure. We call it usedphoria. (yuzd-fo-re-a, noun): an out-of-this-world feeling about very real cars.
2024 Adcraft D Show:
TV/Cinema – Black (Best-In-Show)
Social & Digital
Rich Media
SPOTIFY TAKEOVER
Using Spotify, we will have targeted ads that will play based on the type of music playing. Upbeat, happy songs will trigger our ads that will make you feel the Usedphoria! Confetti will take over the entire platform to enhance the experience.
ONLINE MOMENTS OF USEDPHORIA
After scoring tickets, making a payment, winning an online game, hitting submit, etc., an ad will appear with one of our usedphoria videos. Not only does the video demonstrate how the user feels, but it also shows that they can feel that way about a used car. Users can click on each bubble to see a new feeling of Usedphoria.
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