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EVERLAST
Like many other creators or designers, boxers rely on their hands to perfect their craft. With Everlast, boxing is a form of art.
KNOCKOUT ART
With motion tracking boxing gloves, Everlast will allow people to be a part of and create their own artwork from the movement of your hands. These pieces of art will be displayed on the walls of this unique exhibit in featured museums. Digital pieces will be shared on the Everlast website so users can share their work of art using the hashtag #knockoutart
KEYWORDS
Everlast will create an "auto correct" statement when certain keywords are typed in a message. (art, boxing, gloves, arena, museum, etc.) A digital piece of art will be displayed to show that boxing is beautiful. These keywords will work during major boxing matches and events.
BILLBOARD
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